How to Create a Fantasy Atmosphere Style Car Ad

Posted on 01. Jul, 2009 by admin in 2D GRAPHICS, Photoshop

final5The initial concept was the creation of an ‘atmosphere’ – a background for the car. Using images and some painting techniques over that images I made a fantasy scene. This tutorial will explain some of those techniques and how various Photoshop tools work. Let’s get started!

Resources Used

Stock Images:

Brushes:

Step 1

Usually before I start to do a manipulation, I go through an initial process: sketches, looking for references, images, stocks, inspiration…I recommend that you do two things before you start to do the manipulation itself:

  • Define what you will do, and how you will do. I recommend sketching, but some people are abler to only keep what they want to do in their mind, and work from that.
  • Search some references: all kind of things related to your initial concept. That will help so much.

These steps, are extremely important, principally the sketch. Try to define the sources of illumination in the sketch, you will need it. About the references, I searched specifically for car ads, and I found the website of 6B Estúdio. I found some awesome references that served as inspiration for this illustration.

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